I designed the visual identity for Air Pup, an exclusive VIP airline for dogs, with a focus on simplicity, authenticity, and luxury. The design logic behind the logo lies in the minimal and clever combination of the oval airplane window shape with the profile of a dog’s head, which perfectly captures the essence of pet travel services. To convey warmth, luxury, and premium superiority, I selected a color palette of matte gold and dark purple to instill trust, professionalism, and a high-quality experience. My primary objective was to create a cohesive identity that communicates a sense of special care and high standards to its specific audience through every detail, from the design of tickets and travel accessories to the flight attendant uniforms.