Barico Kitchenware

Art Dirctor & Identity Design

I joined this team almost three years after the brand was launched. BARICO offered non-electrical household products that were imported for sale in various stores. My responsibility was to create the brand’s visual identity, establish visual standards, and ultimately build a brand book. Over these ten years, I designed and standardized a significant number of product boxes of various varieties, striving to create all the necessary tools for an international brand.
I worked there part-time and was responsible for a team of six people.

2009-2019 - Tehran (IRAN)

The visual identity design of a product-centric brand should be based on its features, values, and principles. This identity should be capable of conveying a direct relationship with the product.