In 2016, my spouse and I launched a small café in the heart of Tehran, Iran. We divided the work; my spouse managed the café while I assisted in my own profession. It was a longstanding passion of ours, and we wanted to experience it firsthand.

We spent two wonderful years, during which everything progressed smoothly, and we fell more and more in love with this business. We produced new and innovative products, changed the café’s décor and atmosphere with each season, put a lot of effort into packaging, created quality content for social media platforms, tested numerous advertising methods for a small business, and ultimately, customer growth and satisfaction were our major achievements over these two years.

We chose the name “Brush” for the café because we believed that creating each culinary product is also a form of art, and we wanted the symbol of this shared perception to be a stroke of a brush.

Therefore, I was inspired by this idea and created the brand’s visual identity based on this concept.