I’ve always wanted to work with charities and, in general, individuals who are involved in philanthropic endeavors. Finally, this opportunity arose, and I was able to collaborate with the Iranian Organ Donation Society, whose mission was to promote organ donation among individuals facing brain death. This experience was very exciting for me, and over the course of two years, I aimed to create a new visual identity for the brand to evoke a better sense for the audience. Through diverse designs across various sectors, I strived to establish visual coherence for this brand.
Our biggest goal was to instill trust in those who had lost their loved ones due to brain death, encouraging them to willingly donate organs to other patients in need of transplants.